Crushpad?

Someone asked me today if I (we) make wine at Crushpad. Crushpad is the commercial and licensed outfit in San Francisco (what happened to their Los Angeles branch?) that partners with you to make your own wine. Over the years I've heard about a few who do make wine at Crushpad, but I don't know anyone myself. You can't sell your Crushpad wine, so that's just as any amateur winemaker, unless you sign up for Crushpad's business services. But Crushpad helps you "register" your label... What's that about? Amateurs don't need to register labels, so it's not quite the same as homemade wine, in that respect. It's not homemade wine in many other respects either, but we'll get to that shortly.
Crushpad will ask you 30 questions, and they use the answers to match you up with the perfect wine for you. It sounds like an eHarmony approach to wine matching. eHarmony, of course, uses 29 dimensions (not questions - dimensions) to find your perfect match. The difference there is that eHarmony matches you up with - hopefully - already existing product, while the Crushpad product is still in the planning stages.
How does the Crushpad experience match up with garage wine? At Crushpad, you can be involved as little or as much as you want when making wine. I agree with the "little" part: You don't have to be present. Actually, you can live in Omaha and watch on the Crushpad Cam while the couple of handfuls of winemakers on staff make "your homemade" wine. You can even control the camera for 60 seconds at the time so you don't miss a thing. Is that "making wine"?
I don't agree with the "as much as you want" part from above. There are sooo many things you will miss at Crushpad. One is to source the grapes. You don't have to search for available grapes, talk to vineyard owners and make agreements. You might be able to drive to the vineyard to meet the truck that picks up the grapes... maybe even touch a few clusters. But how about picking the 1000 lbs of grapes to go into the barrel of wine, or figure out how many gallons of containers you need to transport it? You won't purchase any equipment - Crushpad has everything. Do you crank the basket press? No, you press the button. You'll miss the challenge of trying to figure out how to work a piece of machinery, make a cooling system out of a picked-apart AC or figure out how to construct a cheap impinger for your analysis lab. There are probably tons of other aspects of amateur winemaking you'll miss and I'm forgetting right now.
On the other hand, you risk much less at Crushpad than in your own garage. The consulting staff at Crushpad should be able to guide you through the maze - much like a cab driver in Manhatten - while you're in the back seat on the phone discussing with someone how good your wine is going to be. Also you get to pay upto $50 per bottle for the wine you "make" at Crushpad. Something needs to support the 11 people on the management team and 8 people on the winemaking team (according to the web page).
Since the Crushpad hobbyists are making wine in a commercial facility, they won't be able to enter their product in some amateur winemaking competitions - at least not the California State Fair. I wonder if that's enforced? I wonder if the Crushpad folks even know there is such a thing as home-wine competitions?